How do you figure out that the SEO strategy you implemented last month is actually working in your favor? A technical SEO audit report of your website will reveal this secret.

What is a Technical SEO Audit?

Ideally, audits are performed before and after the implementations. An SEO audit evaluates various aspects of your website, on which you have implemented your SEO strategies. The audit report provides valuable insights about the current performance of your website.

Simply, it reveals how healthy your website is from SEO point of view. The healthier the website, the better it performs (to your expectations).

Importance of SEO Audit

An SEO audit provides you with a detailed overview of your website’s performance and gives you a chance to:

• Improve Search Engine Ranking and Visibility
• Boost Organic Traffic
• Optimize Your Website Content
• Gain an Edge over Competition
• Enhance User Interface/User Experience (UI/UX)
• Better Your Keyword Strategy
• Fortify Your Development

What SEO Audit Report Reveals?

Among the various aspects that are audited are:

On-Page SEO:

Keyword Optimization: During the audit, the keywords that you have optimized on your website are assessed. This includes the keywords used in title tags, description, heading tags, alt tags, and content body.

You will get inputs on whether your keywords are bringing you organic traffic or improving your ranking or position on the search engine results page (SERP).

Content: The quality, relevance, originality, and readability scores of the website content are measured. Based on the revelations in the report, you can fine-tune the length and quality of your content.

page Speed: How fast does your website load? It is a key factor that affects the performance of your website.

Mobile Responsiveness: Does your website look great on any device, such as Android, iPhone, iPad, laptop, etc. is also measured in the SEO audit.

Technically, it should open quickly and run smoothly across devices, operating systems, and screen resolutions. If it doesn’t, you will need to work with your content and development team to get these issues resolved.

Off-Page SEO:Off-page SEO is the implementations that you made off your site, not on your site. They are also evaluated in the SEO audit. These are:

Backlinks: Healthy backlinks get you traffic and visibility, while low-quality backlinks get you spammed on search engines. If your website report points out spammy backlinks, get them removed ASAP.

Social Network Activity: Stats show out that how well you engage with your audience and how often your brand gets mentioned on social are among the top ranking factors on search engines. Many website audit tools provide these insights too.

Technical SEO:

Schema Markup: Schema markup is a structured data or a type of development code present in your website’s HTML. It lets the crawling bots understand the content and context of your website and product pages. Errors in schema markup could have a negative impact on your website performance and visibility on search engines.

Easy Navigation: The design of your website should allow visitors and bots to navigate from one page to another without any difficulty. It is also a ranking factor, so measuring and addressing it is of utmost importance.

Site Structure: The audit will also gauge how well your website and pages are structured. This will include reading the URL structure, breadcrumbs, and sitemap— factors that are accessed by the bots sent to your website by search engines. Moreover, it will check broken links, indexing errors, and the presence of robots.txt on your website.

In conclusion, it is paramount to get your website audited on a monthly basis. This will help you measure your success, identify the areas of improvement, and get them fixed quickly to ensure long-term SEO success.

If you have a team that handles your SEO, ask them to prepare this report each month. If you do basic SEO implementations on your website CMS or website builder backend, find a reliable SEO agency to audit your website every month; equipped with all the knowledge and development tools, they will be able to quickly fix the issues highlighted in the report.

DigitalDynamicsWSI.com is a renowned SEO agency in North Carolina and Northern Virginia; we can be your trusted partner for monthly SEO audits and fixing the SEO and development issues on your website. Our experts are just a call away – CALL (910) 261-9316 now!!