From Facebook feed, to Twitter, and Instagram, to YouTube, video is everywhere these days. People love to share videos that make them laugh, think or resonate with them emotionally. Video marketing is a great way to communicate with prospective customers on a platform that they’re comfortable with as it increases the engagement and conversion. In this age of social media, you have to be proactive and go to where your audience are, instead of waiting for your audience to come to you.
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