Upgrade your customer acquisition plans by adopting techniques beyond cold-calling and reach out to prospects when they are ready to see and engage with your message. Here are some statistics you must be aware of:
Leads’ quality has been cited as the biggest challenge by over 60% of B2B marketers
Timely follow-up increases the chances of sales conversion by five times
Over 90% of B2B companies have seen the positive impact of content marketing on their lead generation efforts than traditional marketing
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