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Did You Know
Did You Know
Posted on

Did You Know?

Unless your marketing campaign decisions are driven by data, you’re just guessing. Here are some stats related to analytics and reporting that might make you think twice about the importance of data:

6X

Companies who adopt data-driven marketing are six times more likely to be profitable year-over-year

67%

67% of marketers believe speed to action is a primary benefit of using marketing analytics

46%

46% of marketers acknowledge that proving marketing ROI is the greatest challenge they face in the boardroom

90%

90% of US marketers segment data to better target and engage customers

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