Unless your marketing campaign decisions are driven by data, you’re just guessing. Here are some stats related to analytics and reporting that might make you think twice about the importance of data:
Companies who adopt data-driven marketing are six times more likely to be profitable year-over-year
67% of marketers believe speed to action is a primary benefit of using marketing analytics
46% of marketers acknowledge that proving marketing ROI is the greatest challenge they face in the boardroom
90% of US marketers segment data to better target and engage customers
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