A Virginia based Bankruptcy Law Firm. Initially we have done website audit and worked on improving their Rankings, traffic and Conversion. We undertook extensive research and considered medium competition keywords with high search volume. Our Suggestions were based on some previously targeted terms, medium to Low competition, which have some decent searches as well. During this new research, we shared a few fantastic keywords that not only start ranking but also helped to draw more relative traffic on website and increase conversion overall. We have analyzed and submitted all toxic/bad backlinks in disavow file in webmaster tool. This helped in overall SEO of the website. We have worked towards page speed optimizations, resolved crawl errors, broken links, etc. We setup relevant goals, event tracking to track relevant the website is receiving through various channels. We also perform regular backlink audits to remove all toxic backlinks and keep the spam score at the lowest. As a result – the organic keyword trend depicts a gradual increase in keyword rankings. As per search console data, the clicks to the website have drastically improved. Due to regular and targeted On-Page optimizations, the CTR was improved on several important keywords.