Best Bus offers a mobility solution through its web booking and mobile app booking options wherein users can select the pickup and drop-off locations across the country including Dupont and Union stations in Washington, D.C, Penn Station in New York, and several Virginia and Delaware locations. The company partnered with Digital Dynamics to expand its reach through targeted campaigns, improve its website’s performance organically and drive more sales through its channels. Leveraging the power of Search Engine Optimization and Google Ads, we built a strategy to identify the opportunity for consistent sales and in “x months” saw a lift of “x%” in their goal completions.