DC Trails is the premier Washington DC day tour charter and tour bus company, operating in Washington DC, Maryland and Virginia, We have done the redesining of the website to make it more user and mobile – friendly with various booking options. The company partnered with Digital Dynamics to expand its reach through targeted campaigns, improve its website’s performance organically and drive more sales through variouschannels. Leveraging the power of Search Engine Optimization and Social Media, we built a strategy to identify the opportunity for consistent sales.