Being in existence for over two decades, Metro Sealant is a premier source for waterproofing, sealants, and specialty construction products across Springfield, Ashland, Baltimore, and Virginia Beach. But their digital presence was affected by a lack of optimization, poor load time, content irrelevancy, and absence of the right call-to-action, leading to the loss of prospective customers. They partnered with Digital Dynamics for building a digital strategy that would establish their presence on the web and improve the user experience for visitors looking for the products on their website. In less than a year, they saw an increase of over 300% in website visitors with a 100% goal conversion rate for their organic traffic.