Low traffic, wrong traffic, and cart abandonment are some of the common challenges that an online e-commerce store has to face on an everyday basis.

While giants like Amazon receive more than 4.8 billion monthly traffic, 14% of small businesses struggle with low website traffic. A report suggests that over 60% of shoppers still prefer buying from a brick-and-mortar store.

But still, Amazon gets over five billion unique monthly visits.

Is there any way small and emerging e-commerce businesses can drive real, organic traffic for real? Indeed, there is!

This blog provides tips for small e-commerce businesses and online retailers to generate organic traffic. But before we jump to that section, let’s first understand what organic traffic is.

Organic Traffic

In the digital marketing terminology, organic traffic is those visitors that find and reach your website from search engines. The number of visitors coming to your website by clicking your search engine ad, pay-per-click ad, or social network ad can be labeled paid traffic.

Here are 9 ways to drive organic traffic for your online business:

1. Optimize your website’s title tags, Meta descriptions, and alt tags, and match them with the search intent of your ideal user.
2. Include keywords in the page title, description, and on-page content.
3. Create backlinks on trustworthy, high-authority websites. For top ranking on search engines, which ultimately boosts your website’s organic traffic, you need to build credibility, and the best way to do that is to build quality backlinks. So, fine-tune your backlink strategy.
4. Integrate long-tail keywords on your website and work on improving your website’s search engine visibility for those keywords.
5. Local SEO can also help you get some genuine local traffic. Do you serve some specific regions or local areas? With these implementations, you can rank easily on search engines, which will automatically boost your organic traffic. The first and foremost thing to do here is to create your Google My Business profile. If you already have one, consider optimizing it and making it look more genuine.
6. Blogging and guest blogging will gradually increase your user-generated traffic. It will take time, but it will eventually become your number one traffic source. Just be consistent with your blogging efforts.
7. Vlogs and podcasts can also be a great traffic source if done consistently. However, your content should be unique, and it should offer a great experience and some value to your users.
8. Email marketing is still a powerful marketing channel. As per a study, emails have an impressive 86% open rate, and over 65% of users confirm checking their email at least three times per day. For online businesses, email marketing can be a result-centric implementation to generate traffic and build an audience.
9. Promoting limited-time offers on social media will encourage users to click on your link and visit your website. However, the offers should not be clickbait; otherwise, you might get penalized and end up receiving no traffic at all.

There are many other ways you can generate organic traffic for your online store. DigitalDynamicsWSI.com is a leading digital marketing agency in North Carolina with a proven track record of helping small businesses boost their online visibility and traffic. Connect with our experts to learn how our customized search engine optimization and marketing solutions can help address your unique business challenges!